SAVE $25 WITH EARLY BIRD REGISTRATION THRU 9/18*
2026 Professional Development
Conference
Join us on Wed, Oct. 21st from 7:30am-2pm for our 3rd annual conference at DoubleTree Resort Lancaster!
Designed for small business owners and nonprofits, this event offers engaging workshops, expert roundtables, and time for networking! You will choose 3 of 5 workshops each one lasting ~1 hour, with 5-minute breaks in between each session.
See below for ticket info, speaker line-up, and what’s new for 2026!
Check out our video from last year’s conference! Thank you to Midland Media.
We’re excited to offer both individual registration and team bundles this year! Save up to $10 per person when you purchase a bundle of five registrations for your team. Team bundles are available exclusively during Early Bird Registration.
*Save $25 with Early Bird Registration! Register by **Friday, September 18, 2026** to lock in discounted pricing. After Early Bird Registration closes, individual registration rates for both members and guests will increase by $25.
SLCCC Members-
Individual: $55/person
Bundle of 3: $150 ($50/person)
Bundle of 5: $225 ($45/person)
Community Member-
Individual: $80/person
Bundle of 3: $225 ($75/person)
Bundle of 5: $350 ($70/person)
Coming soon!
We’re thrilled to have Joe on the Go Coffee Co provide a light breakfast! All attendees will be able to choose 1 craft coffee (or specialty drink) and a pastry of choice!
Lunch will be a hot buffet! Vegan, dairy free, and gluten free options are available upon request- kindly select dietary restriction when purchasing your conference ticket.
Lunch Buffet:
- Caesar Salad
- Dry Rubbed Roasted Beef
- Grilled Vegetable & Pecorino Ravioli
- Seasonal Vegetables & Starch
- Rich Chocolate Cake
- Vanilla Cheesecake
This event will take place at DoubleTree Resort Lancaster! We’ll be in the Palm Court downstairs.
Address: 2400 Willow Street Pike
Lancaster, PA 17602
Parking is complimentary and can be found in the lots surrounding the DoubleTree. You may park in the front (near the road) or in the back (near the chapel)!
Entering building from front- walk through the main entrance and head down the spiral staircase to registration. To access the elevator, walk in, make a left, and go to the end of the hallway (past the restaurant.)
Entering building from back- walk through the Palm Court entrance facing the Chapel, and make your way down the hallway to registration
For more information about available sponsorships, click here! Sponsorships are only available to SLCCC Members.
What's new for 2026?
- Kickoff presentation with KJ Myers and Jordan Tyson
- Dedicated networking time between sessions 2 and 3
- Ask-the-expert roundtables following lunch, where session speakers will be available for Q+A! We’ll also have two AI professionals joining this series!
- Ticket bundles are available to both SLCCC members and community members in groups of 3 or 5 tickets during early bird registration (ending on Fri, 9/18)
What's returning?
- Joe on the Go Coffee Co will be on-site in the morning with coffee and pastries (included with registration)!
Kickoff Presenters
KJ Myers, Kegel's Produce & Next Generation Lancaster
KJ is the Co-Founder and President of Next Generation of Lancaster and Director of Marketing and Operations at Kegel’s Produce, his family’s fourth-generation wholesale produce business. A graduate of Saint Joseph’s University and MBA candidate at Villanova University, he is passionate about entrepreneurship, family business, leadership, and community engagement. Through Next Generation of Lancaster, he works to create opportunities that connect, educate, and empower professionals throughout Lancaster County. His leadership philosophy centers on consistency, meaningful relationships, and the belief that growth begins with a willingness to show up, serve others, and take action.
Jordan Tyson, Gehman Accounting & Next Generation Lancaster
Jordan holds a B.S. in Accounting from Pennsylvania College of Technology. He began a career at Gehman Accounting and earned the IRS’s highest credential as an Enrolled Agent (EA). Currently serves as a Staff Accountant, working with individuals and small businesses to prepare and file tax returns, while supporting the team throughout the process.
5 Workshops to Choose From- You Pick 3!
Workshop Speakers
Eric Hoke, Black Coffee Consulting
Leadership Skills- Congratulations, You’re in Charge. Now What?
By the end of this session, participants will be able to:
- Identify why talented employees often struggle after moving into management and how to make the shift from high performer to people developer.
- Use practical communication strategies to build trust, accountability, and buy-in across workplace relationships.
- Apply simple frameworks for setting clear goals and delegating responsibilities in ways that develop others and improve outcomes.
Leadership isn’t a title: it’s the ability to help people move toward a shared goal without confusing, frustrating, or accidentally steamrolling them.
Let’s be real, talented employees get promoted because they’re great at their jobs, then discover that being a doer of the work and leading people who do the work are two entirely different skills. Unfortunately, handing someone a leadership book or forwarding a podcast episode doesn’t count as manager development.
In this interactive session, participants will learn how to set clear expectations, build credibility, delegate without dumping, and navigate difficult conversations with confidence. We’ll unpack why high performers often struggle as managers and how shifting from “I’ll do it myself” to helping others succeed creates stronger people and better results.
Designed for emerging leaders, frontline supervisors, new managers, and influential people without formal titles, this session skips the corporate buzzwords and focuses on tools participants can use tomorrow. Attendees will leave with frameworks for building healthy working relationships, setting meaningful goals, creating accountability, and delegating work in ways that develop people
Eric Hoke is a leadership development professional and founder of Black Coffee Consulting, leadership training for working people: No Binders. No Buzzwords. No Boring Meetings.
Over the past 15 years, Eric has trained more than 100,000 professionals across Fortune 50 companies, family-owned businesses, churches, and nonprofits. He turns leadership theory into practical systems that executives, managers, and busy professionals can use immediately.
An ordained minister, former missionary, and urban church planter, Eric holds certifications in human resources, project management, executive coaching, and Lean Six Sigma. He is a two-time author, weekly Substack writer, podcast host, and has guest lectured at the MIT Sloan School of Management on the future of work.
Through Black Coffee Consulting, Eric helps organizations with 50–250 employees replace one-off training with a leadership development system grounded in the Black Coffee POURS™ Framework: Purpose, Ownership, Understanding, Regulation, and Strategy.
He lives in Lititz, Pennsylvania, with his wife and three daughters.
Karl Diffenderfer, Higher Impact
How to Scale: Grow your business in a way that feels sustainable, clear, and manageable
By the end of this session, participants will be able to:
1. Uncover the hidden revenue already inside their business, the untapped growth waiting in their existing customers and relationships, and scale through depth rather than the constant grind of chasing new leads.
2. Shift from hustle to leverage, recognizing why working harder and adding volume caps their growth, and how a few strategic changes to pricing, offers, and profitability multiply results without multiplying hours.
3. Position their business as the only logical choice, using a Market Dominating Position to attract better customers, compete on value instead of price, and build growth that’s sustainable rather than fragile.
Most business owners believe growth means more — more leads, more hours, more hustle. But the fastest, most sustainable growth usually comes from revenue you already have and aren’t yet capturing.
In this practical, fast-paced workshop, business consultant Karl Diffenderfer shows owners how to scale through depth instead of the endless grind of chasing new customers. Drawing on more than a decade of coaching and over 10,000 sessions — including growing and selling his own company by shifting from hustle to leverage — Karl unpacks the small, strategic changes that quietly reshape a business’s profitability.
You’ll learn where hidden revenue is most likely hiding in your existing customer relationships, how a few modest shifts in pricing and offers can produce outsized profit without adding hours, and how to position your business as the only logical choice so you compete on value instead of price.
You’ll walk away with practical, ready-to-use strategies and a clear first step toward growth that feels sustainable rather than exhausting.
Karl Diffenderfer is a change agent with over two decades of experience guiding business owners through their most critical moments, including succession, scaling, crisis, and transformation. As founder and CEO of Higher Impact, he has facilitated more than 10,000 consulting sessions. His clients build more than better businesses: they restore relationships and trust, create legacies worth inheriting, and raise the standard for running a business with honor.
Author and Architect of the Business Operating System, a 300-page, 125-tool framework ranked in the top 4% of business consultants worldwide, Karl is also an international keynote speaker.
Ryan Berardi, Ed.D, CNS Companies
When We Let the Stinker Stink – Building a Culture of Retention & Accountability
By the end of this session, attendees will:
- Understand, and consider how to implement, a culture of “Radical Candor.”
- Understand the CPR method of delivering a “Crucial Conversation”
- Uncover a dignified manner of “dehiring” when the right fit for your employee may be outside of your organization.
People management is a privilege and an opportunity to invest into others. It also carries a responsibility to hold conversations that make many people want to “throw up a little.” Very few managers lust over the opportunity to have uncomfortable/tough” conversations with their employees. Most of these interactions don’t end with a high-five and “thank you” as you walk out the door. Yet these conversations could be the very interaction that provides clarity to help that employee keep their job and start fresh down a more productive path. What happens, however, when you find yourself engaging with an employee who is operating in the “gray” when it comes to work quality, emotional intelligence, team dynamics, or something else that you know is “off,” yet is elusive?
In Ryan Berardi’s session focused on building a culture of retention and accountability, he’ll discuss the danger of allowing poor cultural fits to remain in a company without intervention, with the tongue in cheek title, “When We Let the Stinkers Stink.” The great news is that no one is destined to be a “stinker” – there is always a choice. Even better news, there are assertive and dignified ways for managers to engage with these employees that lead to either improvement or separation – either outcome protecting the culture and future of your organization.
As the Senior Vice President of Training & Development and a member of CNS Companies’ Executive Team, Ryan leads the strategic and day-to-day operations of the Training & Development function for CNS Companies and their clients. His work focuses on crafting learning strategies that close competency gaps, enhance performance, facilitate change initiatives, and strengthen business outcomes.
With a career spanning education, human development, and organizational learning since 2006, Ryan has held leadership roles across both public education and private business sectors. He holds a BSED from Millersville University, an M.Ed. from The Pennsylvania State University, and a Doctor of Education from Immaculata University. Ryan has supported the development of hundreds of individual contributors and leaders working in schools and universities, distribution centers, hybrid and remote settings, office-based roles, and customer-facing environments.
He has had the pleasure of being invited to serve as a recurring guest lecturer at Penn State’s Smeal College of Business, where he shares insights on leadership, organizational culture, and human performance to the undergraduate population. Ryan has also collaborated on The Behaviorist Podcast (https://www.thebehavioristpodcast.com) and shared insight on topics such as employee well-being, trust in the workplace, and executive presence. New learning and insights are regularly updated on his LinkedIn page – he invites you to follow and/or connect with him if interested!
Ryan is married to Melissa Berardi, an educator in Lancaster County, and together they are the proud parents of their daughter, Cella.
Jocelyn Engle, Engle Printing & Publishing Co., Inc
Developing a Marketing Strategy: Learn where to invest your time and money to generate income, create consistent branding, and grow your business!
By the end of this session, participants will be able to:
- Stretch their marketing dollar by focusing on high-impact strategies that deliver measurable results.
- Discover how a strong brand, authentic messaging and customer experiences build trust and customer loyalty.
- Understand how combining traditional and digital marketing creates a more effective, results-driven marketing strategy.
Marketing has never moved faster—or been more complicated. Every day brings new platforms, emerging technologies, changing algorithms, and countless opinions on what works. With so many options competing for your attention and budget, it’s easy to feel overwhelmed or wonder if you’re investing in the right strategies to reach your ideal customers. Success isn’t about being everywhere—it’s about making informed decisions, delivering a consistent message, and focusing on the marketing tactics that will have the greatest impact on your business.
Designed for small businesses and organizations with limited marketing teams, or those without a dedicated marketing professional, this interactive session will provide practical strategies to help you market smarter—not harder. We’ll cover the fundamentals of effective marketing. We’ll determine how to create a clear, consistent brand identity across all your marketing materials and evaluate your brand standards. Attendees will leave with actionable ideas they can implement to strengthen their brand, increase visibility, build stronger customer relationships, and grow their business with confidence.
Jocelyn Engle is Publisher of Engle Printing & Publishing Co., Inc. (EPC), home to the Merchandisers, Advertisers, Pennysavers, Lancaster County Magazine, and Where & When PA. A third-generation family member, she returned to EPC in 2005 after earning a BA in Marketing from Eastern University. Passionate about supporting local businesses and strengthening communities, Jocelyn serves on the Lancaster Chamber Board of Trustees and the Association of Community Publishers Board. She previously served with Central Market Trust, the American Heart Association, and Hospice & Community Care. Outside work, she enjoys running, beach weekends, and spending time with her nephews, niece, and Maltipoos, Olive and Willow.
Rocky Lalvani, Profit Comes First
Pricing for Profit: Cover Your Costs, Reflect Your Value, Fund Your Growth
By the end of the session, attendees will be able to:
- Identify where profit is already hiding inside current pricing, and recognize why 14 of the 16 profit levers require zero new customers.
- Calculate how a price increase moves the bottom line, including why a 10 percent increase can grow profit by 50 to 100 percent depending on starting margin, and why fear, not math, sets most prices.
- Apply a framework for pricing that covers true costs, reflects value delivered, and funds growth, instead of copying competitors or guessing.
Most owners think they have a revenue problem. They don’t. They have a pricing problem, which is a psychology problem wearing a cash problem’s clothing.
Owners often set prices once, early, and sometimes by guessing. Then the business grows around that number and nobody goes back to check it. Costs rise quietly. Margin erodes. The owner works harder and takes home less, concluding the answer is more customers.
In this session, Rocky Lalvani, the Profit Answer Man, shows why a 10 percent price increase can grow profit by 50 to 100 percent with no new clients. How 14 of the 16 profit levers require zero new customers, and why most owners underprice out of fear rather than math.
This is not a workshop where you rebuild your pricing on the spot. It is the session that shows you where to look. You will leave with the framework, a free calculator to run your own numbers that week, and a different relationship with the number on your invoice.
The money you are looking for is already inside your business.
Rocky Lalvani is the Profit Answer Man. His answer usually surprises people. More revenue isn’t the solution. The real opportunity is already hiding inside your business, locked inside 16 financial levers most owners don’t know exist.
As a Strategic CFO and Certified Profit First Professional, Rocky uses his Pattern Reveal methodology to show business owners exactly where their money is going, what’s quietly draining profit, and which specific levers will change everything, fast.
Rocky started with nothing when his parents immigrated to the United States when he was two years old, and his parents were in their 40’s. It was his parents’ second time starting over in life as they moved here to experience the American dream. In spite of a lot of struggles and his mom passing away when Rocky was 7, he has been able to achieve financial and life success. Rocky loves to share his journey and inspire others to achieve their dreams even faster.
Ask the Expert Roundtables
Following lunch, all workshop speakers will be available for casual roundtables, where attendees can ask questions, discuss ideas, and collaborate with one another.
To answer questions on AI, we’ll have two AI professionals joining us!
Philip D. Mann, Vector Strategic Consulting
During the “Ask the Expert” series, Philip will offer practical, vendor‑neutral guidance on choosing tools like Claude and ChatGPT, what you should and should not put into public AI systems, simple ways to check AI’s work, and how small businesses and nonprofits can use AI to save time without handing over their judgment or their data.
Dr. Philip D. Mann is an aviation safety and AI governance specialist who helps organizations use AI in ways that are safe, transparent, and genuinely useful in day‑to‑day operations. Drawing on seventeen years inside the Federal Aviation Administration working on National Airspace System infrastructure, safety assurance, and workforce development, he now leads Vector Strategic Consulting, advising leaders on how to integrate AI without creating hidden points of failure.
Philip works with AI systems every day for research, writing, decision support, and training design, and is the author of “The SCAR Framework: A Systematic Approach to AI Decision‑Making in Critical Systems.” His analysis on aviation, risk, and AI has appeared in outlets including the Associated Press, USA Today, NPR, Fast Company, NewsNation, LiveNOW from Fox, and WGAL.
Ken Richard, Responsible Innovation
During the Ask the Expert series, Ken can help attendees think through questions such as how employees can use tools like ChatGPT safely, what should be included in an AI policy, where AI may save time, and how to identify worthwhile experiments. Attendees are encouraged to bring specific questions or challenges from their organizations. A Lancaster native, Ken is active in the region’s technology and business community.
Ken Richard has spent more than 25 years building software products and leading technology teams. He helped build an education platform used by millions, built a Broadway live-streaming platform as the first employee at Zuckerberg Media, and now leads engineering for AI tools designed for high-impact teams. He founded Responsible Innovation to bring that experience to leadership teams planning for AI.
Through Responsible Innovation, Ken helps businesses and nonprofits understand where AI can create value, establish practical safeguards, and build internal capability. His work includes leadership workshops, AI strategy, policy guidance, readiness assessments, and ongoing advisory support. He focuses on helping organizations move beyond the hype and make informed decisions that fit their goals, values, and tolerance for risk.
Registration
We’re excited to offer both individual registration and team bundles this year! Save up to $10 per person when you purchase a bundle of five registrations for your team. Team bundles are available exclusively during Early Bird Registration.
Save $25 with Early Bird Registration! Register by **Friday, September 18, 2026** to lock in discounted pricing. After Early Bird Registration closes, individual registration rates for both members and guests will increase by $25.
SLCCC Members-
Individual: $55/person
Bundle of 3: $150 ($50/person)
Bundle of 5: $225 ($45/person)
Community Member-
Individual: $80/person
Bundle of 3: $225 ($75/person)
Bundle of 5: $350 ($70/person)

Special Guest: Joe on the Go Coffee Co!
We’re thrilled to have Joe on the Go Coffee Co provide a light breakfast!
All attendees will be able to choose 1 craft coffee (or specialty drink) and a pastry of choice! Pastry options include scones, muffins, and gluten-free/dairy-free coffee cake!
Meet our Sponsors
Coming soon! Learn more about sponsorship opportunities here! Sponsorships are available exclusively to SLCCC Members.







